How Can My Business Become More Efficient?

3 Areas to Focus On

Greetings, fellow entrepreneurs and business aficionados! Recently, I had the opportunity to engage with a group of savvy business owners, much like yourselves, who were eager to rev up the efficiency at which their companies operated. They sensed the potential for improvement but were grappling with pinpointing the exact strategies to boost their operations. I dove into a discussion with them about the three pivotal areas where I believe efficiency gains can truly take root: People, Processes, and Leadership. Let's embark on a journey through each of these critical components.

First, let's talk about People – the linchpin of any business. It's a straightforward truth: to achieve peak efficiency, you need a team of top-notch performers. An average workforce can't be expected to deliver extraordinary results, so settling for mediocrity is not an option if you want noticeably increased efficiencies. It's essential to either recruit stellar employees or invest in training your good ones until they become top-notch. Remember, don't tolerate average.

Don't hesitate to change personnel if after repeated training efforts an employee or employees aren't making the requested changes. Those business owners who allow error-prone employees to remain, because the owner wants to avoid conflict, are adversely impacting the success of their business.

Your team must be crystal clear on what's expected of them. This means documenting well-defined roles and responsibilities for every position to prevent any tasks from slipping through cracks. And if you find your team operating more like a collection of individuals rather than a cohesive unit, it's time for you to build a true team. This unity is where efficiency finds its groove.

Moving on to the second key area: Processes. Think of processes as the blueprint for your business operations. Every routine task should have a process that's documented, relentlessly followed, and continually refined for improvement. This doesn't mean you should strip the human element from tasks that thrive on personal touch, like customer service. Instead, focus on systematizing those routine tasks to ensure consistency and leave room for human judgment where it's most beneficial.

Here are a few of many examples of processes that impact efficiency:

  • sales/operational fulfilment process
  • scheduling processes
  • customer / employee complaint handling processes
  • recruiting / hiring processes
  • inventory tracking process
  • performance review process
  • order tracking process

Lastly, we can't overlook Leadership. As a leader, it's your duty to drive the business forward to where you want it to go. You therefore must install, oversee, and manage the above two points (people and processes) in addition to:

  • establishing the metrics, and the means of measuring those metrics, your team will use to identify efficiency improvements
  • prioritizing in order of execution your efficiency initiatives
  • focusing your team on the importance of improving efficiency and exciting them on their weekly/monthly progress


As the business owner and business leader you must follow a compelling vision for your business that not only motivates your team but also aligns with the needs of your customers. Leadership is about setting the bar high, not tolerating excuses for repetitive mistakes, and being committed to ongoing improvement. You must take action when people don't deliver as expected. Additionally, your goal should be to ensure that any efficiency gains you make do not come at the expense of the customer experience. Ideally, improvements in efficiency should go hand in hand with enhancements in customer satisfaction.

In closing, remember that the quest for efficiency is a delicate balance. It's about making strategic changes that positively impact both your operations and your customer's journey with your brand.

I've only scratched the surface here, but if you're intrigued and hungry for more, I've got good news. Below this post, you'll find my online calendar. Select a date and time that works best for you and we'll schedule a 30-minute chat at no cost to you. We can delve deeper into these ideas and tailor them specifically to your business's unique challenges and opportunities.


Here's to your continued success and the relentless pursuit of efficiency in all that you do. I look forward to our conversation!

All the best,

Don't let another day pass by in the haze of uncertainty. Select a date and time from my online calendar below to schedule a 30-minute strategy discussion at no cost and no obligation.

To your success,

Jeff Lovejoy

© 2019 All Rights Reserved