“I would say that my passion is having people surprise themselves by what they’re capable of. And if I can be present at least a little bit for some of that internal dialog, that’s a privilege and a thrill for me.” Seth Godin

Why Top Entrepreneurs Swear by Business Coaching - And You Should Too!

Join the ranks of successful business owners who've harnessed the power of coaching to outperform the competition.

As a business owner, you're the expert in your field. You know your product or service inside and out, but sometimes it feels like you're so deep in the weeds that you can't see the forest for the trees. That's where a business coach comes in—to guide you out of the tactical trenches and elevate your strategy to new heights.

In the journey of entrepreneurship, having a **trusted mentor** can be a game-changer. Imagine having a partner in your corner who meets with you regularly, diving deep into the challenges you face. Whether it's navigating personnel dynamics, fine-tuning your marketing approach, untangling financial complexities, or overcoming personal mindset blocks that are holding your business back, a business coach serves as your sounding board. They provide fresh perspectives that can lead to better, more informed decisions.

But mentorship is just the beginning. **Accountability** is the second pillar of effective business coaching. It's one thing to discuss action plans and quite another to follow through with them. That's why, at the end of every coaching session, we set concrete commitments. What will you accomplish before our next meeting? When we reconvene, we celebrate your wins, dissect the learning moments, and pivot as needed. It's a cycle of continuous improvement, taking the business forward one step at a time.


Ready to Double Your Client Base?

Lead Generation Strategies to Use Before Hiring a Marketing Agency

As a business owner, it’s natural to aspire for a constant flood of new leads pouring into your business. But what if the reality is a mere trickle? You might find yourself considering the services of a marketing firm to give your SEO and digital marketing efforts a much-needed boost. However, before you sign on the dotted line and invest in a potentially costly campaign, I want to share three powerful strategies that could significantly amplify your lead generation without breaking the bank. The time will come where use of digital marketing is appropriate; my point is let's start with simple and proven first.

**Refine Your Referral Strategy**

**Encourage Repeat Business**

**Forge Strategic Alliances**

Implementing these three strategies can have an immediate and profound impact on your lead generation efforts. They are low-cost, highly effective, and can save you from prematurely investing in expensive marketing campaigns.

Unlock Your Financial Mastery:

3 Keys to Transform Your Business Today

As a passionate entrepreneur, I've noticed a paradox in the business world. We dive into the deep end of entrepreneurship with dreams of financial freedom, yet many of us are swimming in the shallow waters of financial understanding. It's a curious thing, isn't it? We start businesses with the goal of earning substantial profits, but when it comes to the nuts and bolts of our financials, we're often at a loss.

Let's talk about the reality for a moment. Are you one of those business owners who checks the bank balance and feels a false sense of security? If the balance looks healthy, you assume business is booming. But here's a little secret: don't rely on that bank balance? It's a misleading metric for measuring your business's financial health.

I've seen too many entrepreneurs caught off guard, spending money on initiatives that don't yield the expected returns. They're left scrambling, unable to forecast next month's cash flow, let alone the financial landscape two months down the line. This lack of foresight can seriously hinder your ability to manage and maximize profits.

Skyrocket Your Business Earnings:

3 Profit-Boosting Tactics Revealed

Are you truly reaping the rewards of your entrepreneurial efforts? Do the fruits of your labor translate into the profits you've always envisioned—enough to enjoy extended vacations abroad, provide for your family, and invest in top-quality employees? If the answer is no, it's time to pivot your focus and realign your business strategies to unlock the financial success you deserve.

I've had the privilege of guiding numerous business owners toward a path of significantly increased profits by honing in on three critical strategies. Implementing these strategies is not just about immediate gains; it's about preventing the regret of stagnation and missed opportunities five years down the line.

These three strategies are just the beginning. They have consistently helped my clients achieve dramatic growth in their profits, and they can do the same for you.

Click here to schedule your 30-minute no-cost Strategy Discussion

Don't let another year slip by without maximizing your business's potential. It's time to take control and make the changes that will pave the way for your financial success.

Beat Your Competition:

Essential Tips to Develop a Winning Business USP

Are you feeling the pressure as your business grows, constantly battling it out in a market where price seems to be the only differentiator? I understand the frustration, especially when your sales team is struggling, and it feels like they're losing more than they're winning. It's a common challenge, but it's one that can be overcome by focusing on a critical aspect of your business: your unique selling proposition (USP).

Today, I want to explore the power of a well-defined USP and share some strategies for crafting one that sets you apart from the competition. The impact of a strong USP cannot be overstated. I've seen firsthand the transformation it can bring – like the young remodeler I worked with who, by honing in on his USP, boosted his revenue by a million dollars in just two years. That's the kind of dramatic result we're aiming for.

When developing your USP, there are three key considerations to keep in mind: 1) relevance to your target market(s), 2) perception is reality, and 3) benefits over features.

The 5 Keys to Building Your DREAM Team

Key # 5: Ownership = You Own Your Ship

Ownership is about owning your ship. So, if your team is more interested in getting a paycheck than helping your business grow, that reflects on you. That means you’ve built a business that attracts those kinds of employees. On the other hand, if your business has been consistently growing to your satisfaction, that likewise reflects that you’ve built a business that attracts a top-performing, growth-minded team.


If you fail to build a Dream Team for your business, that failure rests solely on your shoulders as the business owner. When I hear owners say, “I guess I didn’t hire the right people,” I wonder if they had taken the time to identify their ideal candidate and to         establish the qualifications and personal qualities of their ideal candidate.


Or, if I hear a business owner say, “I just can’t find the right candidate,” I wonder if that owner recognizes that their ideal candidate is probably happily working for someone else and wouldn’t be attracted by traditional job posts.


In this blog post, I’ll highlight three areas business owners need to focus on to become the leaders top-quality candidates are looking for. I'll build on earlier blog posts about creating a compelling and empowering company culture by focusing on what you, as the leader, specifically need to do. I’ll highlight three areas where you, as the owner, have direct influence over the longevity of your employees: inspiring, delegating to, and coaching your team.

The 5 Keys to Building Your DREAM Team

KEY # 4: Actively Coaching Mebers of Your Team is a MUST

At this point, you’ve successfully defined your ideal candidate, marketed the position in ways that spoke to your ideal candidate, as well as attracted and hired your ideal candidate. Congratulations!


This chapter builds on the discussion about creating a compelling and empowering company culture by focusing on what you, as the leader, specifically need to do. I’ll highlight three areas where you, as the owner, have direct influence over the longevity of your employees: inspiring, delegating to, and coaching your team.


Build on New Hire’s Excitement


The most, or one of the most, exciting days your new hire will have is their first day on the job. They have joined your company because they saw more potential for career advancement than if they had stayed in their former position. They come to you with high hopes and expectations.


You must avoid doing things that might cause them to regret their decision. This can easily happen if they feel ignored, under-appreciated, or neglected during their first four to six weeks.

The 5 Keys to Building Your DREAM Team

KEY # 3: Build Your Business to ATTRACT the Best

This chapter focuses on the importance of building a business that your ideal candidates want to work for...that has a great reputation as a desirable place to work.


Hiring top talent requires more than effectively marketing the open position. It requires that the owner has built a business that attracts the types of candidates that will help take the business to the next level. It’s important to keep in mind that your ideal candidate is probably happily working for someone else, which isn’t to say they won’t move to your company, but rather to suggest you have to present a compelling reason for them to take the risk to change jobs. They have to see in you and your business a better chance for their career development than where they are currently working.


If your goal is to take your business to the next level, then you have to hire top-quality people that will get you there, which means you have to proactively define and create a business that attracts these quality candidates. Sitting back and reactively building your business won’t attract this level of talent. Average businesses attract average employees.

Imagine how much easier it would be if you had people talking to you about working for you even before you post a post.

The 5 Keys to Building Your DREAM Team

KEY # 2: You Have to MARKET Your Job Openings

In the previous chapter, we discussed the dramatically greater lift a top-quality employee will deliver to you and your business than an average candidate (one with low initiative and skills) candidate. In chapter two, we are talking about how to build a top-quality team.

 It can be challenging to find those people who will help you take your business to the next level. The search process begins with the following:

  • Developing an inspiring vision and purpose for your business
  • Establishing the roles and responsibilities of the position, both now and in the future
  • Identifying the personality traits and technical skills needed
  • Attracting candidates with a compelling and engaging job opportunity write-up Many business owners do not truly appreciate the value that superior team members can provide their business. Owners will work to fill a vacant position without giving careful consideration to its roles and responsibilities. Typically, they also do not think about what characteristics would be ideal for that position.

This chapter looks at what you must do to attract top talent, because they are most likely happily working for someone else.

The 5 Keys to Building Your DREAM Team

KEY # 1: The Importance of Building Top-Quality Teams

 Many business owners do not truly appreciate the value that superior team members can provide their business. Owners will work to fill a vacant position without giving careful consideration to its roles and responsibilities. Typically, they also do not think about what characteristics would be ideal for that position.

The tendency is to post a position as soon as it is vacant without giving much thought to ideal characteristics and potential responsibilities. Owners often tell me that they don’t have time to analyze the job requirements – they know the technical skills required but not personal traits such as integrity, good communication skills, being a team player, and being a strong decision maker. They’re trying to find a clone of the recently departed employee.

In their book “Leading Organizations, Scott Keller and Mary Meaney highlight a study by Human Resource Management Associates (HRMA) found that high performers are 400% more productive than average employees. Those results suggest that a team of top-quality employees will complete their work four times faster than a team of average employees given the same assignment.

Initiate Positive Change

 Why is it that some people don’t like change?

Or, more to the point, why is it that some people won’t make a change even when gains would clearly result from making the change?

You and your sales team undoubtedly encounter clients with this kind of counterintuitive behavior. For example, think of prospective clients who stayed with their current supplier despite your superior alternative. What gets in the way of their making such a positive change? On a personal level, we’ve all seen colleagues or family members avoid making a change that would clearly be in their best interests. Why don't they take action?

The Importance of Empathy in Building GREAT Teams

Americans by the millions are going back to work, so it's especially important that we discuss a key leadership skill. Whether you're a leader in a large organization of a business owner, these days it's especially important that you treat people with empathy and understand that there may be more at play with with each of your employees than your realize. People are dealing with more stress-inducing incidents than prior to the pandemic, and you as their leader must understand that fact.

Simon Sinek, a best selling author wrote "We must all try to empathize before we criticize. Ask someone what's wrong before telling them they are wrong." This blog post highlights why that attitude is important as a leader, and is essential if your goal is to build a GREAT team.


How Good Are Your Leadership Skills?

On the evening of December 26, 1776 General George Washington led 2,400 men across a treacherous ice-packed Delaware River to capture 1,000 British and Hussein soldiers encamped in Trenton New Jersey. This monumental victory came at the end of a calamitous year in which his army had been soundly defeated in several battles in New York and had been forced to retreat to Pennsylvania. His men were poorly equipped, poorly clothed, stricken with disease, nearly at the end of their enlistment, hungry and demoralized. But, all that changed with the victory at Trenton.

 This monumental victory in America’s fight for independence points out two significant lessons that business owners need to learn.  


Want Your Business to Run More Smoothly? Processes Are the Answer

Separately by 400 years, two incidents involving huge ships illustrate the importance of knowing the fundamentals and having processes in place so that people don't just assume.

The first incident happened in Stockholm on August 10, 1628 and involved the world's most powerful naval ship. This ship was the pride and joy of the Swedish king and was built to defeat countries that threatened Sweden. The king's joy when the ship was launched was short-lived. Advance 391 years and a ship departing a east coast port encountered a very similar problem.

This blog post highlights what is believed to have been the causes of these incidents and draws parallels for business owners to keep in minding as they grow their businesses. You'll have to read more to learn about these two ships and what happened.


Don't Lose Sight of the Fundamentals

Early in the morning of September 7, 2019 the Golden Ray, a massive car transport ship – 2 football fields long and 17 stories tall, departed the Port of Brunswick, Georgia. The Golden Ray was continuing its journey to deliver over 4,200 trucks and cars to the Middle East. Before departing 285 Hyundai Accents and Kia Fortes were unloaded from two decks and 335 Kia Tellurides were loaded onto three decks. The additional cars added 411 tons of weight.

 The morning was mild and waters were calm. At 12:45 am the harbor pilot guided the Golden Ray out into the channel. At one point the narrow shipping channel bends to the right, but when the harbor pilot tried to turn the floating parking lot, the ship didn’t turn. He continued attempting to turn, but suddenly the Golden Ray turned over on its side. 

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